Europe
Sell into Europe, source from European suppliers or develop cross-border partnerships with Türkiye and China.
Market access & commercial partnerships
Strategy. Connections. Trade.
Connecting markets.
Moving business.
Market insight, the right commercial partners and international trade. Built around your next opportunity.
Discover what we doPerspective that connects.Europe ↔ Türkiye ↔ China ↔ Europe
One partner. Different ways forward.
The right support.
At the right moment.
You may need a clearer view of a market. A route to your next customer. Or someone to help bring a trade opportunity to life.
Each of our services stands on its own. We can advise, introduce, develop business or take an active role in a transaction — depending on what your business needs.
What we do
Your ambition.
Our starting point.
A focused assignment or ongoing collaboration.
Choose where we can make a difference.
01UnderstandSee the market more clearly.
Before you commit, understand the demand, the competitive landscape and the people who shape the market. We turn research into practical direction.
Market intelligence & research
- Market potential and customer segments
- Competitor, distributor and partner mapping
- Commercial opportunities and routes to market
02EnterBuild a considered way in.
A promising market is only the beginning. We help you decide how to enter, which channels to use and what your commercial approach should look like.
Market entry & commercial strategy
- Market entry plans and priorities
- Sales, channel and partner strategy
- Distributor and agent selection support
03GrowFind the people who will buy.
You have a product and a market in mind. We help identify potential end customers, open commercial conversations and develop opportunities with local partners where needed.
B2B business development
- End-customer and commercial partner search
- Targeted introductions and outreach
- Sales development and negotiation support
04TradeBring buyer and seller together.
We connect companies around concrete buying and selling opportunities. Depending on the transaction, Nexus Lane can act as an intermediary or buy and sell directly.
Trade intermediation & transactions
- Buyer–supplier matching and sourcing
- Commission-based intermediation and dealmaking
- Direct buying and selling, import and export by agreement
05AcquireExplore another route to growth.
Sometimes the next step is an acquisition. We help explore the commercial opportunity, identify potential targets and initiate conversations, working with specialist advisers where required.
M&A advisory & support
- Acquisition strategy and commercial fit
- Target identification and introductions
- Support through discussions and coordination with specialists
Start where you need us. These are independent services, not steps you have to follow in order.
Markets & connections
Cross-border business.
Local understanding.
Europe, Türkiye and China. Connected in every direction.
The opportunity determines the route.
Türkiye
Find end customers in Türkiye, source from local producers or connect Turkish businesses with Europe and China.
Customer development & sourcingChina
Explore customers, suppliers and trading partners connecting China with Europe and Türkiye. Build relationships around your commercial needs.
Commercial connections & sourcing
Across borders. In both directions.INTERNATIONAL TRADE
Explore our markets in more detail.Discover our market focus
Across industries
Good products.
New possibilities.
We work across product categories and industries. What matters is the commercial opportunity, the right counterpart and a practical route to market.
Commercial & consumer products
Connecting product businesses with customers, sales channels and supply partners across borders.
Industrial products & equipment
Developing opportunities for producers, distributors and businesses with practical sourcing needs.
Chemicals & materials
Supporting commercial relationships where specifications, product knowledge and specialist requirements matter.
How we work
Clear roles.
Shared direction.
Every opportunity is different.
The way we work should reflect that.
Start with your need.
We define the question, market or commercial opportunity together. The scope follows your objective.
Know where we stand.
Adviser, business development partner, intermediary or trading party. We agree our role and responsibilities upfront.
Agree how we work.
Project-based advice, ongoing support or commission-based collaboration. The arrangement is agreed for each engagement.
About Nexus Lane
Strategy with a
commercial instinct.
We connect the thinking behind a business decision with the people and opportunities that make it possible.
Founded by Selcuk Aydin, Nexus Lane brings strategic advice, business development and international trade together. We work across Dutch, English and Turkish business cultures, with a focus on practical commercial relationships.
More about Nexus LaneSelcuk AydinFounder · Nexus Lane
↗Let's talk
What is your
next opportunity?
A market to understand. A customer to find.
A partnership to build. A deal to explore.
Istanbul · Office
Dutch · English · Turkish
A world of connections
Different markets.
Shared opportunity.
Connecting Europe, Türkiye and China — and the businesses on either side.
Amsterdam is our home base. Our market focus links European commercial centres with Türkiye and China.
Amsterdam · Hamburg · Antwerp · Barcelona · Istanbul · Izmir · Ankara · Shanghai · Beijing · Hong Kong · London · Milan · Guangzhou
Markets Two-way connections